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Joel Russo - Business Profile

Twenty years experience managing senior-level marketing, new product development, business development, and strategic planning functions. Significant experience – both agency and client-side – directing and coordinating the activities of Marketing Communications, Direct Response, Affinity, Loyalty, and Advertising Agency functions.  Founded M1marketing and grew this unique consulting business to become a leader in Affinity and Permission-based marketing programs in just over four years. Strong Business Development skills; developed strategic marketing relationships with each of the world’s top three airlines, two of the top three credit card issuers, a leading online financial services company, the leading DVD rental company, the world’s largest online retailer of wine and wine accessories, one of the nation’s most respected upscale boutique hotel & restaurant chains, and many others.