Twenty years experience managing senior-level marketing, new product development, business development, and strategic planning functions.Significant experience – both agency and client-side – directing and coordinating the activities of Marketing Communications, Direct Response, Affinity, Loyalty, and Advertising Agency functions.
Joel founded M1marketing and grew this unique consulting business to become a leader in Affinity and permission-based marketing programs in just over four years. He has strong Business Development skills and has developed several strategic marketing relationships with each of the world’s top three airlines, two of the top three credit card issuers, a leading online financial services company, the leading DVD rental company, the world’s largest online retailer of wine and wine accessories, one of the nation’s most respected upscale boutique hotel & restaurant chains, and many others.
